Title: Tourism in Myanmar and the potential for sustainability of the lacquerware industry
Author: Zar Ni Maung
Year: 2014
Keywords: TOURISM DEVELOPMENT / LACQUERWARE INDUSTRY /, LACQUERWARE ENTREPRENEURS AND CRAFTSMEN / MYIN-KA-BAR, VILLAGE / BAGAN
Theme: Post-development
Advisor(s): Niti Pawakapan
The full thesis available here.
Abstract: Bagan is an ancient city which is one of Myanmar's most famous tourism sites. Most of the inhabitants of Bagan rely on tourism-related business and the town is famous for its specialty lacquerware souvenir products. Since 2011 after democratization, international tourist arrivals have increased and along with it, the demand for lacquerware. The purpose of this thesis is to illustrate how tourism development influences lacquerware production, trade and socio-economic conditions of lacquerware entrepreneurs and craftsmen in Bagan before and after 2011 as well as to establish the role of the Lacquerware Technology College in sustainability of the lacquerware industry in Bagan. This thesis puts forward the hypothesis that there are both positive and negative impacts on the local lacquerware industry by the tourism industry. This study uses qualitative methods, namely key-informant interviews, focus group discussions and observational methods to collect evidence to answer the research questions. The site chosen to carry out research was Myin-Ka-Bar village, Bagan; the main production source of lacquerware in the area. Although lacquerware and its related businesses have substantially increased due to tourism there are some threats to the long-term sustainability of the industry due to the lack of interest by the younger generation of locals. This thesis concludes that without the tourism industry and its continued growth, the lacquerware industry itself would die a natural death. This research aims to demonstrate the influence of tourism development on lacquerware production, trade, and the economic and social conditions of lacquerware entrepreneurs and artisans in Bagan before and after 2011. Furthermore, it aims to study the impact of tourism on the related lacquerware business and the role of the Lacquerware Technology College in ensuring the sustainability of the lacquerware industry in Bagan. Bagan, an ancient city located in northern Myanmar, is one of the country's most famous tourist destinations, known for its more than 2,000 ancient sites and pagodas dating back to the 11th century. The city's inhabitants largely relied on tourism-related businesses, and it is renowned both nationally and internationally for its production of lacquerware souvenirs. In 2011, the number of tourists increased due to Myanmar's democratization, impacting Bagan as well. As a result, the demand for lacquerware souvenirs increased, suggesting that the entire regional lacquerware trade depends on tourist numbers. The bamboo and resin-dyed lacquerware business improved after 2011 as a result of tourism development. Despite the development of the lacquerware business, there remains relatively low interest among younger locals in joining the industry, and it is unclear how it can be managed to become a sustainable industry while demand continues to rise. Small-scale lacquerware entrepreneurs were unable to sell their products directly to tourists. They relied on large, roadside lacquerware shops with easy access to tourists. These large shops not only produced their own goods but also purchased lacquerware souvenirs from small villagers through middlemen because their own production couldn't meet the high demand during the tourist season. Even though both large and small entrepreneurs lived in the same village or nearby areas, the small-scale entrepreneurs were heavily reliant on middlemen for sales. The demand for lacquerware souvenirs increased significantly after 2011, resulting in full employment for village artisans. Before 2011, the tourism industry was unstable, leading to low employment and unemployment among artisans, forcing them to migrate elsewhere or seek alternative work in Bagan. After 2011, they no longer needed to seek other employment because the increased demand for lacquerware souvenirs created more job opportunities and better offers for lacquerware artisans. A lacquerware training school, established in Bagan during the British colonial era, was upgraded to a Lacquerware Technology College, providing training not only in Bagan but also throughout rural Myanmar. This study employed qualitative research methods, including purposive interviews, focus group discussions, and observation, to collect data and gather evidence to answer the research questions. This thesis uses the assumption that tourism has both positive and negative impacts on the local lacquerware industry. However, the research concludes that without tourism and its continued growth, the lacquerware industry would naturally decline. Keywords: Tourism development, lacquerware industry, craftsmen and investors in the lacquerware business, Myankabar Village, Bagan, Pagan.